Ranking In Search Engines

In my recent video recorded live on Facebook titled, Small Businesses Social Media Marketing, I shared how owning a website and having an active social Media account can work to your advantage in getting more eyes on your business, product or services and potentially getting you more customers.

In the video I shared a bit about keywords, website and advertising. In this blog post I’d like to Delve a bit more into these three topics.

Ranking In Search Engines

Not too long ago SEO – search engine optimization training was all the rage and the understanding and application of it is still critical for businesses that want to rank highly on Google and other major search engines. However, what needs to be understood is the foundation on which a business can benefit needs to be in place and I seek to expand on them further below.

Keywords

Keywords or phrases are words that potential customers are searching for in the search engines, this can be beneficial for you when you use them correctly in line with your business product or service. Keywords are used in both organic and paid advertising posts so customers can find your product or service more easily.

Using the right keywords can get you ranking on Google and when you post to your blog regularly, on your website, you find out you rank even faster. When you add this to paying for your Ads, this brings your business, product or service before more people, you’ll find that you’ll get not only more traffic to your website, but you’ll also get potential new customers.

As I stated in the video it’s important to have an active social Media account and a website that people can come to in order for this to work.

Website

If you’re reading this and you do not have a website yet, not to worry, if you click on the link below, you will be taken to a resource that I and my clients use to get you started on setting up your own website and blog. The reason why I recommend it, is that it has the following features, namely:

1. Privacy – you have a secure website and privacy policy template for your customers,

2. Emails – where you send and receive emails under your business name, placing you in a professional capacity,

3. Backup – you’ll have the advantage of saving all you important data ;

4. And technical support as well as a community of fellow website owners at hand to help.

All for the low cost of $13.99 a year and they offer domain transfer service for the same price too! Of course, you need to sign up for membership which starts at $49 a month and premium membership is the way to go. It’s what I recommend seeing I use it myself.

Advertising

Over the years, I have tried different platforms for advertising and found that advertising on Facebook is the cheapest and most versatile way to advertise your business, product or service.

At the time of writing, Facebook advertising will allow you to customize your audience in the order of name, location, age gender and languages.

It also offers you the advantage of detailed targeting, demographic targeting, narrow targeting, interests related targeted behaviors, connections e.t.c. The best thing is you can set your daily rate and pause your ads all within your budget, starting with as little as $3 a day!

If you would like to know more about advertising on Facebook then do get in touch with me directly either in the comment box below or by sending me a private email here: advertising@branding101book.com

I look forward to helping you with your social media marketing in the near future all the best!

Resources

As mentioned above, follow the link for resources and tools to create or transfer your website here: https://branding101book.com/premiumbenefits

Watch my video titled: Small Businesses Social Media Marketing

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