When I first started out in business in 2003 I was very quickly introduced to personal development as the ultimate key to success and consequently to Robert Kiyosaki’s book Rich Dad Poor Dad.
As a business brand, you not only want to be recognised for your logo but for the problem you solve.
To this end, have you considered writing articles that solve a problem for your customers and potential customers?
The fact is the best branding strategy is the one where you create an awareness of your ability to provide customers or potential customers with insight into the benefit of your product and service in a way that enables them to view you as an expert.
Jeffrey Tam is a financial wizard and founder of the Toronto Wealth Group. He’s also one of the most charming people my book publisher has ever met.
Myrtle Sobers is a nurse and a caregiver with a mission to help others facing a uniquely challenging situation. She never considered nursing as a profession until dementia, a debilitating neurologic disease, hit close to home.
Myrtle faced the overwhelmingly difficult task of helping her mother cope with dementia. Unlike many students who come to the 10-10-10™ program, Myrtle didn’t want to brand herself or stand out in her profession. Her intentions were entirely altruistic, focusing on helping others deal with this heartbreaking disease.
Myrtle poured her heart into her first book she created in the 10-10-10™ Program. Entitled The Journey: Coping With Loved Ones in the Strange World of Dementia, the book provides guidance for families facing dementia.
With sensitivity and compassion, Myrtle’s experience both personally and professionally can help others cope with the disease.
We all face challenges, some of them overwhelming. Can authorship help you overcome these obstacles and help others facing the same challenges?
If you are coping with problems or challenges it might help you to write it down and possibly get it published. Just follow the link here: 10-10-10 Program
Although Myrtle didn’t set out to do so, she will now be viewed as an expert on the subject, just because writing a book has helped to brand her.
If you want to be viewed as an expert in your field, click go here: 10-10-10 Program
Valen Vergara is a social entrepreneur, investor, speaker, real estate coach and marketing expert. He currently serves as the president of Team Made Real Estate.
Valen was well respected by his peers, but he lacked a deep insight on how to brand and market himself as an entrepreneur.
Precious Mvulane is a financial expert. As the Managing Director of GAD Consulting Services, Precious serves as a chartered accountant and auditor.
Precious is a financial powerhouse, with extensive experience helping businesses optimize their finances. Her expertise has been showcased at workshops in her native South Africa; where Precious has shared her extensive knowledge of governance structures, tax compliance and financial management.
She came to the 10-10-10™ Program already respected in her field. Precious wanted to extend her expertise beyond her professional circle. Her first book, The Essential Finance Handbook for Business Owners: 7 Basic Steps to Manage Your Business’ Financial Performance has given her a new way to reach people worldwide—and has transformed her into an author and expert!
How can writing a book transform your life?
Discover how authorship opens doors in Precious’ own words in her interview with Raymond Aaron, creator of the 10-10-10 Program here: Precious’s Interview
Follow the link to start your analysis market trend: 10-10-10 Program
Amy Lemire Simatos is a corporate sales trainer, Distinguished Toastmaster and sales professional. Amy was highly regarded in her field, recognized as a Fortune 500 Top Sales Performer, with over 21 years of sales in marketing experience, but there was one thing holding Amy back.
Frank Galluccio is a Toronto-based serial entrepreneur, with a strong legal industry-centric client base. His insight has been gleaned from some of the world’s most respected CEOs including Michael Eisner and Steve Wozniak.
The tool I share in the video is truly remarkable as it helps you see what keywords are ranking and will work for you and the ones that are not i.e. overused.