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It might seem unlikely to you and others to know that the most popular and effective way to build a highly profitable business online today is to create a course. I remember a quote from Bill Gates that I heard about having a business online, I share it here for ease of reference.
Digital marketing expertise is a vital key for any business owner whether or not you own a website. Without the knowledge and skills required or the application thereof, you will fail in your business. Do you want your business or brand to succeed? Then carry on reading.
According to the 2018 UK documentary (see above video) The Great British Mortgage Swindle, the banks rely on unlawful common practice to illegally repossess up to 25,000 properties every year.
Unlike the banks, blockchain technology provides a decentralized system using DLT which is a distributed ledger technology allowing for global data to be stored on thousands of servers. The good news is, unlike the banks it is hacker-proof and rewards investors of all levels handsomely. So, don’t be amongst the people who are so resistant to change that you miss out on the next big move. For proof that this is the future, find a list of savvy businesses (well-known names) who are now investing in blockchain here
It is a common misconception of businesses that creating a unique or flashing logo like Nike or BMW is the way to go about branding yourself or your business.
When you own a website your aim is to provide information and solutions for people searching the internet for answers. When your information is relevant it creates traffic. However, traffic does not always convert to sales.
When I first started out in business in 2003 I was very quickly introduced to personal development as the ultimate key to success and consequently to Robert Kiyosaki’s book Rich Dad Poor Dad.
As a business brand, you not only want to be recognised for your logo but for the problem you solve.
To this end, have you considered writing articles that solve a problem for your customers and potential customers?
The fact is the best branding strategy is the one where you create an awareness of your ability to provide customers or potential customers with insight into the benefit of your product and service in a way that enables them to view you as an expert.